AMBITION
Swiss Skin Power needed help launch their new skincare product and find the right market place for it.
The goal was to create a 360° customer journey with a focus on establishing themselves as an innovative player in an oversaturated beauty market.
KEY INSIGHTS
During the exploration and research, we were able to find key insights that are important to define the product launch.
Not just age and LGBT are growing trends looking
beyond the orthodoxy of Eurocentric skinny white girls.
Also in Asia, 62% of men disagree that
beauty products are only for women.
IMPACT
Based on my research, the agency created a name for the product and for the first badge of products, six
different visual identities were designed by hand, each describing a personality. Customers can now buy the products most matching to her or his style.
The website with a webshop went live including an Email Life Cycle. The product line was launched with an artistic influencer event.